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The F Factor Food Tour

Taste South Australia’s beloved delicacies and sweet treats on this walking tour of Adelaide’s favourite food hotspots.
Want to go


Learn about the history of the market
Taste Australia's best chocolates at Haigh's
Experience Adelaide like a local
Informative Food Tour
Food samples and gift
Embrace the vibes of the Adelaide Central Market

What you need to know

The alluring smells and sights will tease and tempt the tastebuds throughout the 2 hour walking tour. With a local guide by your side, learn about the early origins of the Haigh family and the Balfours bakery that first opened its doors in 1853. Later, take a stroll through the markets ahead of your provided bakery lunch. From frog cakes, fritz and everything in between, enjoy delicious samples that are included at stops along the way.

This food adventure is one not to be missed in Adelaide.

More info


Please note that while we don't require any proof of COVID vaccination, we are subject to any mandates of places we visit. At the time of writing, this tour is unaffected by this, but circumstances can change at any time. Thanks for your understanding.


  • 2 hour food tour
  • Expert information from a local
  • Food samples: Fritz, Haigh's chocolates, mini frog cake, Charlesworth nuts, iced coffee
  • Market lunch: a bakery meal of your choice - meat pie/pasty/sausage roll etc
  • A surprise dessert and extra goodies to take home


  • Immerse yourself in the history of the Adelaide Central Market
  • Discover what local foods Adelaideans are proud of (most starting with F), find out where you can get them and taste some of them
  • Hear local stories about why we love these foods so much
  • Taste Australia's best chocolates at Haigh's and learn why they're the best
  • There's no wine or cheese - this is a focus on fun foods


  • Tours depart on Tuesdays and Saturdays at 11am


  • Please allow 2 hours for this tour

Departure Location

  • Tours depart from Haigh's Chocolates Adelaide Arcade (corner of Adelaide Arcade and Grenfell Street) and finish at Adelaide Central Market
  • Please arrive for check in 10 minutes prior to your tour departure time

What To Bring

  • We suggest wearing comfortable walking shoes, either open or closed

Additional Information

  • Not suitable for gluten-free/vegans
  • Vegetarians can be catered for with multiple lunch options, and a substitute in place of the fritz sample (must be requested at the time of booking)
  • This tour is wheelchair friendly
  • A limit of 10 people for this tour
  • For child bookings, iced coffee will be substituted for a flavoured milk or juice unless requested otherwise
  • To receive the vegetarian option, please inform us when booking or via email. Please nominate if you'd like a spinach and fetta roll, vegetarian pasty or vegan pasty so we can ensure this is reserved for you on the day

Cancellation Policy

  • No refunds for change of mind, can reschedule to a different date
  • If tours are cancelled in the case of emergency, a full refund is issued

Booking Information

  • Confirmation in the form of a tour voucher will be received at time of booking
  • Upon completion of purchase, please print the voucher and present on day of the tour
  • Mobile Vouchers are accepted! - Vouchers can also be presented on your mobile device for this tour
  • Availability was accurate at the time of booking however, is subject to change due to circumstances out of our control
  • We strongly suggest reconfirming your booking with the tour operator within 24 hours of making your booking and prior to making other travel arrangements

Important notice

Confirmation in the form of an e-voucher will be sent to your email at the time of purchase. Although we do our best to deliver it instantly, occasionally, this may take up to 6 hours for the e-voucher to be delivered. For any queries, please get in touch with us . We're always happy to help.