The Best Way To Promote Your Business To Families

What is SchoolHolidays com.au?

SchoolHolidays.com.au is a go-to online space for school holiday activities and family-friendly entertainment in Australia and New Zealand.

Our platform features an extensive collection of curated, well-researched and informative content on school holiday ideas across Australia and New Zealand, outdoor activities, indoor fun for all ages, kids movies, hobbies, birthday party ideas, seasonal events, theme parks, playgrounds, and more - all designed to enrich the lives of children and families!

A social media following and EDMs complement our website.

Our Mission

As part of our mission, we’re committed to informing kids and families about fun and enriching activities after school hours and during school holidays.

In doing so, we also support local businesses by providing them an opportunity to use our platform as a flexible marketing tool that aligns with their needs.


Unlock the Best Ways to Promote Your Business to Families

By featuring your business on any of our multiple channels, you connect with families across Australia and New Zealand. Such channels include:

Make your venue, school holiday programs, kids and family activities, and products stand out and give families more reasons to choose you.

Unlock the best ways to promote your business to families on schoolholidays.com.au.
Unlock the best ways to promote your business to families on schoolholidays.com.au

For Programmatic Ads, please apply to Mediavine, our advertising partner.


Meet Your Future Customers

Our community is excited to discover the kids' and school holiday activities your business offers.

As a trusted source for family activities, schoolholidays.com.au helps you get the word out about your business to our loyal and engaged audience.

Are you targeting the family market and wondering how to get the word out? You can now easily connect with our loyal audience, who are as passionate about family fun as you are!


Community insights:

12-month Page Views (As of September 2023):

  • Total Page Views: 2.695 million over the past 12 months

  • Monthly Average Engagement: 224,000+ page views.

Age Group

Our core audience ranges from 25 to 54 years old.

Engaged Readers by Age. Data: Google Analytics 4. Covering period: September 2022 - September 2023.
Engaged Readers by Age. Data: Google Analytics 4, as of September 2023

Gender Split

SchoolHolidays.com.au has a balanced community of 58% female and 42% male readers.

Engaged Readers by Gender. Data: Google Analytics 4. Covering period: September 2022 - September 2023.
Engaged Readers by Gender. Data: Google Analytics 4, as of September 2023

Geographical Reach

Primarily located in Australia (over 91%), with growing numbers in New Zealand and the U.S.

Top 5 Countries by Reader Engagement (Last 12 Months). Data: Google Analytics 4. Covering period: September 2022 - September 2023.
Top 5 Countries by Reader Engagement (Last 12 Months). Data: Google Analytics 4, as of September 2023

Our readers are super engaged from all across Australia, New Zealand, the US and worldwide!

The top 10 locations leading the pack are:

  • Melbourne

  • Sydney

  • Brisbane

  • Perth

  • Adelaide

  • Auckland

  • Canberra

  • Hobart

  • Central Coast and

  • Gold Coast.

But that's not all - our loyal readers are tuning in from around 700 different locations.

📧 If you're curious about engagement in a specific city, don't hesitate to reach out to our friendly team. We're here to help!


A community trusted by local businesses

Together with our amazing partners, we enrich the lives of kids and families, ensuring fun and learning continue beyond school hours and throughout the school holidays. The best part - your business can become a part of our fantastic community!

Melbourne Stars - BBL team and school holiday sports camps
BOUNCE AUSTRALIA - Trampoline parks and indoor playcentres
PGL ADVENTURE CAMPS - School Holiday Camps in Melbourne, Victoria and Brisbane, Queensland
PCYC - Police Citizens Youth Clubs New South Wales
Melbourne Renegades - BBL team and cricket camps for kids and teenagers
Code Camp - Coding and Robotics school holiday programs for kids
Rabbit Hole - Indoor Playcentre in Melbourne
Photo Access - school holiday programs and photography workshops for teenagers
FUNTOPIA AUSTRALIA - Indoor playcentres in Melbourne
Indooroopilly Dance Сo - dance classes in Brisbane
Le Mans Entertainment - Go Karts, Virtual Reality, Laser Tag, Mini Golf, Arcade games in Melbourne
Bradford Art Academy - Art classes in Melbourne
Ballarat Indoor Go Karts and Laserforce
Carnival Amusements - Family-friendly events and entertainment
Creative Write-it - Writing workshops and school holiday programs in Melbourne
Skill Samurai - Coding & STEM Academy in Sydney and Melbourne
Deep Seas - Wellbeing Programs for kids and teenagers in Adelaide
STEM Birds - Coding and Robotics classes in Melbourne
Kids Shed - Indoor Play Center in Mornington Peninsula, Melbourne
Kodarit - Online Coding Classes For Kids
Bell Shakespeare - theatre company
GoClimb - Indoor Climbing, Mini Golf & Indoor Play centre in Melbourne
Metart Entertainment - Metal art gallery and light exhibition in Melbourne
OFA Showstar - Family-friendly events and entertainment
Questacon The National science and technology centre in Canberra
Atomic School - STEM programs for youth and kids in Brisbane
iPlay Australia - Indoor play centres, arcade games, laser tag and bowling
Twisted Science - Indoor play centre in Melbourne and kids science parties
Creative Mazes - Family-friendly events and entertainment
All Sportz - Kids sports programs and school holiday activities in Melbourne
Q Station - Workshop for Kids, Sydney tours and accommodation
The Club at Parkwood Village
Laserzone Enterprises - a family entertainment centre in Brisbane featuring Laser Tag, Bumper Cars and Arcade games
Wall Walkers Bouldering - Indoor Rock Climbing Gym in Brisbane

Australian Media Recognition

Reputable Australian media supports our dedication to helping families in Australia and New Zealand uncover the ultimate family fun and school holiday activities, reinforcing our expertise in this field.

Pete, Matt and Kymba's breakfast show on Mix94.5 in Perth
7News Melbourne

Choose Your Partnership Plan

Select the partnership option that best aligns with your needs. All pricing is transparent and includes GST and transaction fees.

Yearly listing

Most popular

$243.60 /year

A 1-year partnership to utilise all benefits and reach more families.

  • check Permanent business page
  • check Yearly listing page
  • check Feature in a popular blog post
  • check Ongoing support
  • check Four content updates per year
  • check Instagram and Facebook introductory post
  • check Unlimited special offers for your listing
  • check Online competition/giveaway promotions

Event package

$148 /event

A short-term promotion to get more attention to your event.

  • check Permanent business page
  • check Listing page for event duration
  • check Feature in a popular blog post
  • check Ongoing support

Take the Next Step

Contact us today to explore how we can create fantastic school holiday fun and family experiences together! We look forward to welcoming you into our community.


Frequently Asked Questions

schoolholidays.com.au is an Australian go-to online space that helps families find the best school holiday activities and exciting things to do with kids to ensure fun and learning continue beyond school hours and throughout the holidays.

Both. At schoolholidays.com.au, Australian and New Zealand businesses can promote their school holiday activities, kids' shows and family events, family activities, tutoring services, school holiday programs and holiday camps.

Sign up to our free newsletter to get school holiday fun ideas delivered straight to your inbox. No additional sign-ups or registrations are needed to explore our website.

There are two partnership options to promote your business at schoolholidays.com.au: 1-year Listing at $243.60/year and Event Package at $148/event. Prices include GST and transaction fees.

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